227.000 PHARMACEUTICAL ADVERTISING

227.996           Attorney Ads on Drug Side Effects

For attorney commercials that may cause patients to discontinue medically necessary medications, MSSNY, by legislation and/or regulation, will seek to require appropriate warnings that patients should not discontinue medications without seeking the advice of their physician.  MSSNY will introduce a similar resolution to the AMA. (HOD 2016-211)

227.997           Pharmaceutical Advertising:  SUNSET HOD 2020

227.998          Regulation of Media Advertising of Prescription Drugs: SUNSET HOD 2014

227.999          Cost of Drug Disclosure During Direct Advertising:

MSSNY has adopted the position that pharmaceutical companies include in the consumer advertisement of any pharmaceutical the suggested retail price of such pharmaceutical.  (HOD 2001-51; Reaffirmed HOD 2003-252; Reaffirmed HOD 2013; Reaffirmed HOD 2023)